Many companies are investing heavily in flashy CX technology, yet customers still are not seeing the meaningful improvements ...

Despite increased spending by many businesses, 2025 looks like a lackluster year for customer experience (CX) quality, according to Forrester Research. “For most brands, 2025 will be another year of ...

AI tools powered by high-quality data are transforming CRM into a revenue-driving engine. When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant ...

According to Michael Netto, VP of professional services at K-ecommerce, the most noticeable improvements came from real-time inventory data integration with Microsoft Dynamics GP and a modern, ...

Agentic AI's potential for improving customer satisfaction and streamlining workflows is bolstering its appeal in customer service circles and fueling what could be a US$47.1 billion market by 2030.

Marketers are investing in GenAI to improve martech performance, but a persistent skills gap is slowing adoption and limiting gains in efficiency and effectiveness.

Netigate’s Ask AI utilizes generative AI to enable businesses to quickly analyze large volumes of customer and employee feedback. The platform surfaces actionable insights that improve satisfaction, ...

Retailers are gaining a CX edge by combining agentic AI with social media to deliver real-time, personalized experiences across digital touchpoints.

AI-enabled enrichment is transforming CRM by automating tasks and personalizing interactions. By analyzing customer data, AI enables CRM systems to deliver more targeted and relevant communications, ...

Combining AI with human expertise in sales forecasting and CRM systems can optimize sales pipelines, improve accuracy, and drive better decision-making for increased revenue growth.

Product executives from SugarCRM and Freshworks explain how generative AI is reshaping CRM by enhancing productivity, improving CX, and supporting users with real-time insights across sales and ...

Jonathan Moran from SAS discusses how AI is advancing CRM beyond contact centers and marketing and what's needed to ensure its responsible use.