These small firms are located within the communities that they serve and have a keen sense of local dynamics, he said. “They can adapt to local needs much more quickly than larger firms, and they're ...

I didn’t expect to begin using concepts from the program so quickly with my current employer. However, a few opportunities arose, allowing me to apply a more analytical approach to our decision-making ...

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Paul Zipkin is the R. J. Reynolds Professor Emeritus of Business Administration at the Fuqua School of Business, Duke University. His academic degrees come from Reed, Berkeley, and Yale. His teaching, ...