The Coca-Cola Company will continue to “earn” its brands’ price points with consumers, leaning into marketing as a key ...

Travel firm On the Beach continues to drop marketing spend as a percentage of revenue as it hails marketing efficiency drive.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Historically, London has been considered the epicentre of creativity in Europe. Talent would flock to the capital for better ...

A decade since its launch and with the ultimate goal of engaging listeners, Spotify Wrapped also drives a “fear of missing ...

Alongside the OOH campaign, British Airways launched its first major TV campaign since 2019 as part of a larger mission to ...

Driving volume growth was a key challenge for many businesses this year, but how did brands fare against this challenge and ...

It may have a different name since its was acquired by YouGov, but the CPS GfK consumer panel is still a piece of regular ...