Getting the value exchange right is key to unlocking the potential of commerce media networks. More personalized, relevant ...

Inflation and tariffs may be beyond a brand’s control. But pricing inertia is not. The real risk isn’t charging too much — it ...

Amazon stretched out its annual Prime Day sales event so that it lasted four days and, as a result, blew away previous sales ...

AI enables beauty brands—especially emerging ones—to access advanced analytics and competitive insights. Here are three opportunities.

Payment innovation is central to delivering a smooth customer experience, building loyalty, and strengthening sales ...

One crucial segment has remained largely absent from the Artificial Intelligence discourse: frontline retail workers.

In the end, growth in today’s economy isn’t just about more traffic. It’s about smarter monetization of the traffic you ...

Leaders succeeding in unified commerce are turning fragmented touchpoints into powerful growth engines, as yesterday's ...

In an age where high-tech innovation is everywhere, a quieter revolution is unfolding inside retail operations: radio ...

American Eagle (AE) has teamed up with Snap Inc. to launch over 800 U.S. store locations as Promoted Places on Snap Map.

Tariff-driven uncertainty isn’t just a cost or supply chain concern; it’s also a marketing communications challenge.

Brands that treat exchanges not as an afterthought but as a core commerce capability will be the ones who keep both revenue and relationships intact.