The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated ...

McDonald’s is giving Florida customers the chance to rediscover a fan-favorite “snack” for free. McDonald’s app users can ...

There’s a concept in psychology known as “hindsight bias.” It’s the idea that if you ask people if they think they could have ...

Taco Bell seems to let items go and bring new ones in so fast. But there are some menu items we just can't let go off and ...

McDonald’s has a new item on its McValue Meal Deal -- the Daily Double cheeseburger.

The Daily Double cheeseburger, made with two beef patties, cheese, tomatoes, lettuce, mayo and onions, is available in a ...

The Daily Double cheeseburger, made with two beef patties, cheese, tomatoes, lettuce, mayo and onions, is now available in a ...

After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

There’s been plenty of anecdotal rumblings about the success of McDonald’s July 10 Snack Wrap launch. Some stores, according ...

Those early Snack Wrap buyers are loyal McDonald's customers. Numerator found that the survey's average respondent has ...

McDonald's chicken strategy hits new heights with the return of the Snack Wrap, promising to dominate the fast-food chicken ...

Every fast-food chain from McDonald's to Popeyes and Taco Bell to Burger King is offering Snack Wraps, so I tried them all.