The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theatres, ending its years-long opposition to ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

AMC Entertainment (AMC) will play even more commercials in its theaters before the start of each movie, according to a ...

AMC Entertainment ... get a cut of the revenue for the additional ad shown. The extra ad revenue is expected to help the struggling theater chain, which also recently slashed ticket prices ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...