The video captures a simple yet strangely satisfying moment as blue gym chalk is gently crushed. This ASMR (Autonomous ...

“When ASMR videos started most early videos were adult content,” explains Professor Bhattacharya. “That has changed over time, but the brain response suggests that certain reward circuitry gets ...

Ever stumbled upon a video of a stranger whispering into a microphone, tapping random objects, playing with slime, or devouring an feast of crunchy fried chicken and fiery Budak ramen noodles?

The autonomous sensory meridian response (ASMR) could help you access an altered sense of consciousness, research suggests. Oxytocin, colloquially known as the love hormone, is largely responsible for ...

If you’ve spent any time watching YouTube, listening to comedy podcasts, or reading internet comment threads, you’ve probably come across the phenomenon known as ASMR — or, “autonomous sensory ...

Every other Friday, the Outside/In team answers one listener question about the natural world. This week's question comes from Maria calling from Seattle. "When I was a kid, occasionally my dad would ...

ASMR is pronounced as "ass-mir". With millions of viewers seeking relaxation, sleep aids, or simple sensory satisfaction, ASMR pronounced as "ass-mir" offers a unique opportunity for content creators ...