As the public continues to consume more of their content online, rather than through print and broadcast media, online advertising is increasingly important to small businesses. With so many options, ...

Internet advertising has many advantages in terms of cost-effectiveness. Additionally, Internet advertising is much more targeted; its effectiveness can be tailored through the use of keywords ...

NJBIZ’s NJBIZ.com and daily newsletters offer an electronic window on today’s fast paced world. Powered by the online resources of NJBIZ, your message reaches a qualified, business-only audience at ...

What is the “world of manipulation” like in marketing communication, particularly in advertising? An empirical study aimed to answer this question was undertaken by the Department of Marketing of the ...

What drives traffic to a successful plumbing service website is visibility. In today’s modern world, plumbers need to use the internet to their advantage, as homeowners no longer use the Yellow Pages.

Most misleading Google search results are harmless, but a new WalletHub case study reveals they can sometimes cost consumers hundreds of dollars by steering them toward biased recommendations. Brands ...