How Marketplaces Rule Product Search—And What Brands Can Do To Adapt
Shoppers on a marketplace are inherently closer to the bottom of the sales funnel, demonstrating buying intent from the ...
adexchanger2d
For Snack And Candy Brands, This Is The Start Of The Ozempic Era
In the past few weeks, some of the world’s biggest soda, snack and candy companies reported quarterly earnings, so this week we’re introducing ad tech to a new three-letter acronym – GLP-1. Even if ...
Hanesbrands’ Actions Are Supporting Its Market-Leading Innerwear Brands and Financial Health
Hanesbrands, like many apparel producers, struggled with pandemic-related shipping delays and supply issues. Further, the company faced higher input costs, such as cotton, energy, and wages, in 2022.
adexchanger3d
CDP-Turned-AI Marketing Platform Hightouch Raises $80 Million In Series C Funding
On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation.
Opinion
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How AI Overviews are Reshaping the Consumer Journey in 2025
Even if shoppers opt for a traditional Google search, they may be served an AI Overview summary at the top of the results page.