Shoppers on a marketplace are inherently closer to the bottom of the sales funnel, demonstrating buying intent from the ...

In the past few weeks, some of the world’s biggest soda, snack and candy companies reported quarterly earnings, so this week we’re introducing ad tech to a new three-letter acronym – GLP-1. Even if ...

Hanesbrands, like many apparel producers, struggled with pandemic-related shipping delays and supply issues. Further, the company faced higher input costs, such as cotton, energy, and wages, in 2022.

On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation.

Even if shoppers opt for a traditional Google search, they may be served an AI Overview summary at the top of the results page.

De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry. Many influencers have built entire careers and millions of dollars by ...

This is the “ fresh start effect .” It’s a psychological phenomenon that explains why certain milestones—like the start of a ...

The run up to February 14 is a good time for selling certain products. And alongside the jewelry and flowers, advertisers ...

For example, your product or service pages should be clearly ... "Create content where you would never know that you were ...

Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services ... somebody you don’t know who seeks to sell you products or services, you are talking to a telemarketer.

for example, you don’t sell as many of them.” Ms. Burke said in an email that CVS used “a variety of different measures to deter or prevent theft, and locking a product is a measure of last ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves ...