Richmond-area Kroger shoppers now have the option to get big discounts on groceries with the Flashfood app. Why it matters: The app gets you up to 50% off meat, produce, baked goods and other ...

Kroger has unified the supermarket giant’s retail media, insights and loyalty marketing functions into a single department.

The pilot with Flashfood includes 16 Richmond, Virginia-area locations, building on the grocer’s sustainability efforts.

The Kroger Co. is taking steps to offer shoppers savings on groceries while also bolstering its commitment to sustainability ...