Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?

Growing small businesses often face many barriers to growth. From navigating complex financial systems to securing loans, ...

The marketing campaign for Mere Husband Ki Biwi illustrated a blend of traditional and digital marketing approaches spanning ...

A smart strategy is necessary to market a podiatry clinic in 2025. Digital marketing is vital considering that more patients ...

A beverage company thinks like a startup to maintain a closer connection with its customers. That’s the word from a recent episode of MIT’s and BCG’s Me, Myself, and AI, which featured Ronald den ...

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

Celsius to acquire Alani Nu to become the top better-for-you energy drink. Celsius Holdings , an American functional beverage ...

SheerID works with hundreds of the world's leading and most admired brands, including Amazon, Spotify, T-Mobile, and The Home Depot. With a 98% customer retention rate, SheerID’s solutions ...

Bryant Harris joins the Philadelphia-based retail chain about five months after the company exited Chapter 11.

EaseMyTrip.com has signed a Memorandum of Understanding (MoU) with the Korea Tourism Organization (KTO) to enhance Korea's visibility as a key outbound destination for Indian travellers. The signing ...

Pandora is growing at double-digit rates globally against a jewelry market facing headwinds. Its Phoenix brand-building ...

Q4 2024 Earnings Call Transcript February 21, 2025 Telephone and Data Systems, Inc. beats earnings expectations. Reported EPS ...