The president-elect’s hawking of Trump-branded products just shows he’s in line with an American culture that idolizes self-promotion, writes Eric Heavner.

In “Marketing Mix Modeling: A CMO’s Handbook,” published in February 2023, Google provides a detailed guide for building models that effectively measure and optimize marketing ROI. The guide: ...

However, as influencer marketing has a wide reach and a large share, the founder doesn’t see it as an alternative but a supplement to influencer marketing. Plum has an 85:15 split between ...

Did you know that promotional products can be an important part of your marketing mix? Promotional products are merchandise that you can have your name and logo printed on and then your company can ...

There are two main ways that promotional gifts can be utilised by marketing professionals: either as ‘external gifts’ or ‘internal tools’. I believe it’s important to integrate both into a company’s ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s ...

The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

Read the full report 'Next wave measurement: Marketing mix modelling in the age of retail media' here. ... It helps us understand what the return on investment of our Advertising & Promotion across ...

Because the brand has pulled all short-term demand forward, it now experiences a sudden drop in demand. Worse, competitor brands that watched customers switch to your brand during the promotion now ...