HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

Warner Bros. Discovery announced today that its streaming service is undergoing yet another branding change. This would mark ...

The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Warner Bros. Discovery has announced that its streaming service, Max, will revert to the name “HBO Max” later this year, ...

In one of his many moves after the big WarnerMedia-Discovery merger in 2022, Zaslav rebranded the HBO Max streaming platform ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

As Max reverts to HBO Max, Interbrand’s Fura Jóhannesdóttir examines when and why it is wise for a brand to return to its ...

John Oliver is just as confounded as everyone else about Warner Bros. Discovery’s decision to revert the name of Max to HBO ...