As Max reverts to HBO Max, Interbrand’s Fura Jóhannesdóttir examines when and why it is wise for a brand to return to its ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

John Oliver is just as confounded as everyone else about Warner Bros. Discovery’s decision to revert the name of Max to HBO ...

Warner Bros. Discovery has announced that its streaming service, Max, will revert to the name “HBO Max” later this year, ...

The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

Discover 3 underrated HBO and Max movies to stream this weekend, including a drama, a sci-fi action flick and a heartfelt Liam Neeson film ...

Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.