Read has embraced AI’s potential while relying on WPP’s core strength—creativity, which will be more important than ever.

Kip AIR was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but ...

Retargeting, once a go-to for digital marketers, now faces growing challenges—from static creatives causing consumer fatigue ...

Geniushub invites interested businesses to schedule a consultation and join forces to embrace the new wave of digital marketing in 2025. The issuer is solely responsible for the content of this ...

WPP's CEO Mark Read will step down from his role and retire from the Board on 31 December 2025. After more than 30 years with ...

Website bots target the hospitality industry more than any other. Is bot traffic skewing your data?. bot traffic, ...

TikTok introduced new business solutions at its fifth annual TikTok World product summit on June 4 in New York, targeting ...

When a retailer offers a chatbot to communicate with customers and solve their queries, or when a bank sends an SMS for ...

AppLovin’s CEO has reluctantly embraced the spotlight; Democrats are still failing on digital ads; your daily TikTok habit might actually be a good thing.

Bloomberg and Founders Forum have combined forces this year to highlight the European companies and founders aiming to have ...

Born in Paris, Mistral AI is challenging Silicon Valley with open models, EU-backed funding, and a vision for European AI ...