The KitKat and Nescafé owner plans to recover its advertising and promotional investment to 2019 levels as it chases ...

In a world where prices fluctuate constantly, discerning whether a price drop is due to deflation or a marketing strategy can ...

A sales drop in the mid-single digits in Kraft Heinz’s fourth quarter and in the low single digits for the year sent the CPG ...

ISLAMABAD: The federal government has planned to deregulate petroleum product prices, a move that has been met with resistance from the Pakistan Petroleum ...

Shoppers on a marketplace are inherently closer to the bottom of the sales funnel, demonstrating buying intent from the ...

More Card holders at Morrisons could get over 30% off medium-sized Cadbury Easter eggs, going for £2.50 instead of £4. This ...

Luckin Coffee, China's largest coffee chain that became highly popular after it priced a cup at just 9.9 yuan ($1.36), has ...

The National Petroleum Authority (NPA) has established a new price floor for petroleum products, effective for the second ...

The competition is heating up in the Rs 10 product market, and the coming months will show which brand could face the ...

Hazi Hinam launched a major sale with 50% off 700+ products, boosting sales by 40% and drawing customers nationwide.

Critics claim Temu’s ultra-low pricing relies on unfair practices, but its success stems from the business model of its parent company.