If you're looking for a different approach to attract and retain customers, apply these tips from leading experts.

Gen AI is a new and fast-moving technology. That leads to persistent misconceptions about what it can do—and what it needs to work successfully. Managers who buy into five key myths will be too slow ...

The marketing campaign for Mere Husband Ki Biwi illustrated a blend of traditional and digital marketing approaches spanning ...

With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

From deals and omnichannel marketing to gamification and promotional offers, here are several proven customer retention strategies that actually work in 2025.

Thryv® (NASDAQ: THRY), the leading provider of small business sales and marketing software, has announced the promotion of ...

The entertainment industry witnessed a significant shift in narrative when Deiondra Sanders, daughter of NFL icon Deion ...

• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

Recently, the firm has been leaning into its scale-driven cost advantage to emphasize its value offerings amid a challenging consumption spending environment. We view this strategy as prudent.

Looking to grow your dental practice? Check out the top 9 dental marketing companies that specialize in online strategies. [...] ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to achieve this is through the strategic use of custom promotional products. These ...

Sainsbury’s CMO Mark Given has expanded his remit to include data and sustainability, in line with the company’s push on personalisation.