The ET Snapchat Gen Z Index reveals that Gen Z in India prioritizes ethical and local shopping, favouring brands like Myntra ...

Snapchat has partnered with The Economic Times on a new report into Gen Z trends in India, which will include ongoing editions and updates to share key insights into various aspects of young user ...

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

The viral reel series, "If Snapchat Existed Back Then," shows Isaac ... video seems like something that would be right at home in Gen Z's treatment of period dramas. Along with providing ...

Gen Z is remixing IPL into memes, reels, and fantasy leagues — but are they really watching the matches? Experts break down ...

Snapchat has been open about setting itself apart from its competitors by positioning as a messaging app, not focused on likes and followers. Brands and organisations are increasingly tapping into the ...

When San Francisco-based crypto investment giant Paradigm hired its first Gen Z employee, they didn't quite know what they were signing up for. Charlie Noyes, a 19-year-old MIT dropout ...