Google Lens is coming to YouTube Shorts in beta. Funny enough, YouTube frames it as a way to learn more about locations and ...

What Google said. Rob from the YouTube team said in this help thread: “We’re excited to begin rolling out a new beta that ...

YouTube is introducing Google Lens integration to YouTube Shorts, enabling viewers to visually search for objects and ...

The feature will also not initially be available for YouTube Shorts with affiliate Shopping links or paid product promotions. First launched in 2017, Google Lens leverages machine learning to ...

YouTube Shorts is integrating Google Lens, allowing viewers to visually search and learn about content directly within videos ...

You can now use Google Lens to search through YouTube Shorts, but only if you're a beta tester. It's coming to the stable ...

With these statements and examples, it sounds as if YouTube’s strategy is to position Shorts as a feeder to its long-form content, as opposed to a product that’s worthy all on its own.

YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in the U.S. and other countries, CEO Neal Mohan said.