At its re:Invent conference on Tuesday, Amazon Web Services (AWS), Amazon’s cloud computing division, announced a new family of multimodal generative AI models it calls Nova.

Set to be available alongside popular third-party models via the company’s Bedrock service, the Nova models represent one of the biggest attempts yet by the tech giant to make its mark in AI. The company is seeking to overcome the perception that it was slow out of the gate in the early days of the generative AI revolution.

Amazon announced a new slate of artificial intelligence platforms, known as foundation models, at its annual AWS conference, allowing for text, image and video generation among other things.

Amazon has announced a series of new AI foundation models under a new “Nova” branding that will be available as part of the Amazon Bedrock model library in AWS. There are three “understanding” models available now,

Amazon Web Services Inc., the cloud division of Amazon.com Inc., today announced a new family of multimodal, generative artificial intelligence models called Nova.