This article was originally published on www.si.com/fannation/name-image-likeness as Michigan QB Bryce Underwood surprises ...

Michigan football true freshman quarterback Bryce Underwood signed a massive NIL deal with Beats by Dre for the 2025 college ...

is locked in. 🔒" They wrote to which Beats reacted, "〽️💙🎧!!!". Underwood is valued at $3 million in NIL per On3. However, ...

Michigan quarterback Bryce Underwood turned 18 years old on Tuesday, and celebrated the milestone by gifting everyone on his ...

It took no time at all for Michigan freshman quarterback Bryce Underwood to gain the inside track for the starting job in Ann ...

Michigan was led by tight end Colston Loveland last season, the No. 10 overall pick in the 2025 NFL Draft selected by the ...

A month after signing an NIL deal with Nike, the Crimson Tide sophomore wide ... Williams joins former Alabama and current ...

The commitment of Bryce Underwood, the five-star quarterback who's the nation's No. 1 recruit, changes the outlook for Michigan for the 2025 season.

In the era of name, image, and likeness (NIL), athletes wearing a product is it's own business. On Tuesday, Beats by Dre announced their 2025 Beats Elite Class ...

Larry Ellison and his wife paid $10 million in NIL money to help bring Bryce Underwood to Michigan, but the extent of their influence is unknown.