This article was originally published on www.si.com/fannation/name-image-likeness as Michigan QB Bryce Underwood surprises ...

Bryce Underwood is the star quarterback for the Michigan Wolverines this season. The freshman is expected to start against ...

College football has rapidly evolved in recent years, largely due to the transfer portal and the explosion of NIL deals—which ...

In the era of name, image, and likeness (NIL), athletes wearing a product is it's own business. On Tuesday, Beats by Dre announced their 2025 Beats Elite Class ...

His potential makes him a hot commodity in the NIL world, though, because in the 2024 recruiting ... Miami’s Carson Beck, ...

The star quarterback signed his NIL deal with Beats by Dre, then gifted his teammates some new headphones ahead of the season.

Prep athletes can now profit from their name, image, and likeness in most states, just like college stars. Is it the best thing to ever happen to high school sports—or the worst?

Georgia RB Nate Frazier continues to add to his national stardom and signed a new NIL deal with a major national company known for producing some of the highest ...

Ten Democratic members of the U.S. House of Representatives have asked the NCAA if and how college sports’ major governing ...

Bill Belichick embarks on his college coaching career at North Carolina, employing an NFL-style approach.

After another offseason filled with chatter around college football playoff expansion, conference realignment, and TV ...