Prep athletes can now profit from their name, image, and likeness in most states, just like college stars. Is it the best thing to ever happen to high school sports—or the worst?

This article was originally published on www.si.com/fannation/name-image-likeness as Michigan QB Bryce Underwood surprises ...

The star quarterback signed his NIL deal with Beats by Dre, then gifted his teammates some new headphones ahead of the season.

Ten Democratic members of the U.S. House of Representatives have asked the NCAA if and how college sports’ major governing ...

In the era of name, image, and likeness (NIL), athletes wearing a product is it's own business. On Tuesday, Beats by Dre announced their 2025 Beats Elite Class ...

Michigan was led by tight end Colston Loveland last season, the No. 10 overall pick in the 2025 NFL Draft selected by the ...

Bryce Underwood is the star quarterback for the Michigan Wolverines this season. The freshman is expected to start against ...

Georgia RB Nate Frazier continues to add to his national stardom and signed a new NIL deal with a major national company known for producing some of the highest ...