Paramount is giving more power to a streaming data and insights executive as part of David Ellison's plan to make Paramount into a tech-first company.

The temperature is rising in the Warner Bros. Discovery chase, with key figures at Netflix and Paramount ridiculing each other's merger proposals.

David Ellison is on a race against the clock, meeting political leaders and entertainment figures across Europe to rally support for his $108.4 billion hostile bid for Warner Bros. Discovery and build an opposition against rival suitor Netflix.

The Paramount mogul is seeking a strategic partner for the cable channel as it figures out a plan to revive the once-iconic brand.

Paramount CEO David Ellison this week met with the U.K. Secretary of Culture Lisa Nandy as well as prominent European creatives, Deadline hears from sources, as the studio took its fight for Warner Bros Discovery overseas.

Discovery with a lawsuit as part of its never-ending attempts to purchase the company, New York magazine published a long report about the relationship between David and Larry Ellison and their relationships with Hollywood over the past three decades.

Netflix stock, already down 15% since the announcement of the Warner Bros. bid, fell further after the company announced it would pause stock buybacks.