Kering's shares dropped sharply after appointing Balenciaga designer Demna as Gucci's new design chief, replacing Sabato de Sarno. Analysts view the move as risky due to Gucci's need to revive sales ...

J.P. Morgan analysts called Demna's appointment a "controversial choice," citing early feedback on social media and fashion blogs and a "question mark" now hanging over the brand's creative future.

Demna Gvasalia’s provocative work for Balenciaga rubbed many the wrong way. But he could offer struggling Gucci a jolt of the rude energy it needs.

The surprising choice for the fashion house has raised a few eyebrows given his reputation for ‘stunt’ products and ...