An increasing share of NBA endorsement deals has been spread among shoe firms fighting for a piece of Nike’s market share.

When Reebok asked Shaquille O'Neal to become the president of its basketball division in 2023, O'Neal said yes. But Shaq also ...

Many athletes have become household names, connecting more deeply with their fans not just through their performance on the ...

Caitlin Clark celebrated her good friend Tyrese Haliburton's game-winner in Thursday's NBA Finals Game 1 between the Pacers and Thunder.

"Power Moves With Shaquille O’Neal" details how Shaq and Allen Iverson have been working to bring Reebok, the brand they once ...

LOS ANGELES (AP) — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the ...

T he NBA has witnessed extraordinary talent grace the hardwood. Prolific scorers, dominant defenders, and creative geniuses ...

Welcome to Cassius Approves, where the team drops off some of the hottest items around in fashion, sneakers, tech, and more.

Caitlin Clark nears WNBA return after injury, as Nike readies her signature shoe and fans buzz over her massive impact on and ...

Look no further than during last night's segment, where Agassi named Lorenzo Musetti as the best-looking men's player at the 2025 French Open. "Musetti is the best-looking guy left in the draw. He ...