Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU ...

The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.

According an audio announcement from brand marketers Lisa Fleming and Mike DeRienzo, thousands of names were considered, but only 43 passed “preliminary knockout.” Of that, 25 were cleared ...

Comcast’s SpinCo, which will include USA, MSNBC, CNBC and E!, will be renamed Versant to emphasize corporate versatility and ...

"It speaks to our adaptability and embraces the opportunity to shape a new, modern media company," CEO Mark Lazarus told ...

Mark Marshall will oversee Versant's sales strategy and revenue, while Tom Winiarski will lead ad sales and monetization ...

Versant will be the name of the parent company for the cable networks and other assorted media assets that will be spun off ...

The new parent company of a large chunk of Comcast’s cable output has settled on a new name as MSNBC and other channels are being spun off.

VERSANT, Comcast's planned spin-off consisting of select news, sports and entertainment assets, has clinched a two-year deal ...