Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

We just can’t keep up’ with the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

Grab two matcha drinks (for sharing... or not) for just P125!

Once a meditative Japanese ritual, matcha is now a mainstay in cafés, coolers, cocktails — and culture ...

Matcha prices have skyrocketed to historic highs as Japans record-breaking heat slashes green tea yields, tightening supply ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring ...

Matcha ado about something: Why more people are consuming the Japanese powdered green tea Updated on: 29 June,2025 08:50 AM IST | Mumbai Nasrin Modak Siddiqi | [email protected] ...

Green tea fans, this one's for you. Although both are staples in a tea collection, what exactly is the difference between matcha and sencha?

In Uji, Japan's historic matcha capital, demand for premium green tea is outpacing supply. As tourists scramble for tins, locals fear that tradition may be getting diluted.

Unlike traditional green tea, where the leaves are steeped in hot water and then discarded, matcha is consumed in powdered form, meaning you ingest the entire leaf. This gives you a much higher dose ...

Los Angeles: At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink’s social media stardom.