In the days leading up to President Trump's inauguration, he and his family launched a new memecoin, much to the concern of some in the crypto industry.

Donald Trump and his wife Melania’s new memecoins ignited criticism from crypto executives who were expecting the digital-asset sector to be treated seriously by the Republican’s incoming US administration.

Even by Trump standards, it is extraordinary that an incoming president would create such a large conflict of interest just before assuming office.