The chain, which has over 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.
Mixue Group, Chinese mainland's largest fresh drinks producer by retail market share, made a strong debut on the Hong Kong ...
Two decades ago, a modest snack stall in the middle of one’s China poorest provinces saw its business take off after selling cut-price soft serve for just 15 cents (1 yuan) per cone. Today, it has ...
Mixue Bingcheng, a budget-friendly bubble tea brand, now operates more outlets than McDonald’s or Starbucks worldwide.
It sells ice cream and sugary drinks for under $1. Its mascot looks like the love child of Frosty the Snowman and the ...
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The rapid development of these companies, which mainly targeted consumers in second- and third-tier cities, also demonstrated ...