Myco.io's Tariq Jaser explains why the attention economy is failing in the entertainment industry, and how content can shift ...

The Romans enters a multi-year, six-figure PR partnership with Ethara for its corporate brand, live events and venues ...

Mohamed Zidan features in Tie House's 30-year anniversary campaign, showcasing the brand's versatile collection through ...

Voice cloning today is astonishingly good. With just a few seconds of audio, AI can recreate tone, rhythm, and accent in ways ...

Current Global has been appointed strategic public relations agency for Dubai Airports, to support with media engagement and integrated campaigns.

The campaign combines a mix of live action direction, generative visuals and large-scale personalisation to introduce the new ...

Annalect UAE’s Dr. Hoda Daou shares her take on the hype of data monetisation, delivering real value and the ‘gold rush’ of ...

Hattan Asim joins Haus of Hendricks as Producer of Videography to meet growing demand for visually compelling and ...

Fusion5’s Fadi Sader shares why marketing strategies need a system, not a show. Goodbye funnels. Hello feedback loops.

The campaign combines a mix of live action direction, generative visuals and large-scale personalisation to introduce the new ...

What does it take to connect with the next generation of consumers? One Gen Z voice explains why brands are still getting it ...