Amazon’s DSP enjoys many advantages; More on the Cloudflare controversy; the European Commission moves forward with its age ...

Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the ...

Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Add digital health and wellness publisher Healthline to the growing list of companies hit with fines under California's privacy law.

Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Can Google AI overview and other search chatbots cancel each other out?; say goodbye to both Demand Media and Linda Yaccarino ...

Data and tech company Fyllo announced its relaunch as an advertising partner for regulated industries, helping brands adhere ...

Last month, during Cannes Lions, Netflix announced that its ad inventory will be available to buy programmatically via Yahoo ...

Comscore, iSpot and VideoAmp all reaffirmed last year’s full certification, according to the broadcaster-backed joint ...