Two decades ago, the pathway to product knowledge invariably led through direct interactions with sales teams. Sales representatives held the keys to information, controlling the flow of product ...

Discover how AI is transforming B2B marketing recruitment: boosting sourcing and reducing bias. But human judgment remains ...

With two detailed case studies that illustrate GTM best practices in action, including how Phi Partners unlocked £6m (approx.

Discover how AI-powered social selling boosts engagement, personalizes outreach and aligns sales with the modern buyer’s ...

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing, sits down with Scott Leatherman, the newly appointed CMO of Aviatrix, to explore his career journey ...

Our US Agencies Benchmarking Report was released just a few weeks ago and it is filled to the brim with interesting insights into the B2B landscape. And if you’re on the hunt to find out which ...

Good news! We’ve just launched our 2025 US Agencies Benchmarking Report and we are analyzing the top 10 US B2B marketing agencies, highlighting metrics such as gross income, specialisms, YoY growth ...

If you’re on the hunt for the top marketing agencies in the USA, check out our report featuring Dentsu B2B, Marketbridge, and Gravity Global.

The second meeting of the Mosaic Project, a consortium of marketing technology leaders, took place in London in May 2025. Organised by Clevertouch Consulting and chaired by Professor Rob Angell of ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

toolkit was laughably simple: a plugged-in phone and a stack of directories. My job was to dial through hundreds of listings, hoping to luck out and hit upon a few leads that might need our services.

Last week I was privileged to moderate an excellent roundtable organised by CogniClick: Do more with data! and Helen Kensett , which was ostensibly focused on the evolving role of data in enabling ...