The rapid reduction of the media workforce will have a huge impact on the world of public relations. But by remaining focused on core elements of PR amidst all this change and uncertainty, you will be ...

Key takeaways from Pipeline360’s 2025 State of B2B Pipeline Growth report, which cover martech, sales-marketing alignment and lead gen. Drawing insights from Holly Rollo’s new book Power of Surge, ...

Coors, discusses Coors Light's new audio-based cold plunge, reinventing Coors brands for younger folks and his approach to AI-based storytelling.

A major theme of the 2025 NewFronts presentations in New York City this week was interactive TV ads, according to Chief ...

The Design District by GE Appliances, a Haier company, dominated the KBIS showfloor with a 16,000-square-foot experience that showcased drastically different personalities of its brands united by the ...

PRNEWS has announced the winners of its 2024 Digital Awards, which celebrates the most innovative digital communicators and campaigns. The dynamic partnership between e-commerce and public relations ...

Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind. But email has proven most effective.

In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating ...

Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind. But email has proven ...

Seven unique scenarios experienced by moms today that can inform brands’ marketing strategies ...