Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

The practice will leverage EY’s capabilities and experience to help clients meet the changing needs of consumers and “shape ...

Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, ...

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

New visual intelligence features allow iPhone users to search apps like Google and Etsy to find items similar to what they’re ...

The news, dropping a week out from Cannes Lions, follows recent moves such as rebranding GroupM to WPP Media and acquiring ...

Lipton Hard Iced Tea, which is brewed by FIFCO USA through a licensing agreement with PepsiCo , isn’t the only brand focusing ...

Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is ...