Well, both may be true but only if you do that wrong: That’s not possible to build good traffic from social media without at least some sort of automating / scaling. Social media audiences are ...

This represents a major hurdle for marketers hoping to get additional traffic to their Instagram account from the search results, but the hurdle is not insurmountable. Let’s talk about how to optimize ...

Great list of Meta Tags here for proper on-page SEO. I am always interested in learning more about schema.org and the implementation of more on-page tag elements. I also loved that you have ...

Website security — or lack thereof — can directly impact your SEO performance. Search specialists can grow complacent. Marketers often get locked into a perception of what SEO is and begin to overlook ...

30-second summary: Featured snippets account for a 35.1% share of all clicks. The featured snippet and knowledge panel SERP give a better click-through rate together. Users click on featured snippets ...

Using Schema.org markup, a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly ...

Content Creator, Creative Director, found your Search Engine Watch: 30 ways to market your online business for free. With help of the following (Call To Action) Oh, by the way, you've a Google listing ...

Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of similar developments from ...

It’s probably a good idea to then double-check that the image you’ve chosen is genuinely free to use. You can use a reverse image search like TinEye or ImageRaider to check any further usage rights.

30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a ...

As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great deal of speculation on ...

Working at Search Engine Watch isn’t all about studying, understanding, and reporting on Google. With more than 9% of web users searching on other engines, it’s important that we occasionally take the ...