Well, both may be true but only if you do that wrong: That’s not possible to build good traffic from social media without at least some sort of automating / scaling. Social media audiences are ...

In its simplest sense, structured data is information formatted in a way that can be universally understood. For webpages, this means search engines are more easily able to tell what a page is about, ...

As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great deal of speculation on ...

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people ...

30-second summary: Featured snippets account for a 35.1% share of all clicks. The featured snippet and knowledge panel SERP give a better click-through rate together. Users click on featured snippets ...

30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a ...

Working at Search Engine Watch isn’t all about studying, understanding, and reporting on Google. With more than 9% of web users searching on other engines, it’s important that we occasionally take the ...

Source: Oberlo But note that getting traffic from social media is only winning half the battle of scaling your business. Regardless of whether you’ve got a SaaS startup, a cute pet toy company, or ...

Using Schema.org markup, a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly ...

Search engine optimization, better known as SEO, has been around since the 1990s. More than two decades later, we still talk about optimizing for the likes of Google and Bing as ‘SEO’. The tactics may ...

In this post, we’re going to compare the best search engines for conducting three categories of image search on the web. Category 1: General image search Ever searched for [word + image] on the web?

I was able to find the title of this article, "SEO basics: 22 essentials you need for optimizing your site", by doing the following. (1) Copy what you see below from the beginning to the end of ...