Apple is intensifying its push into wearable augmented intelligence, fast-tracking development on its own AI-powered smart glasses to take on Meta’s popular Ray-Ban collaboration. According to a new report from Bloomberg,

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. List of Partners (vendors)

Apple engineers are said to be “ramping up” work on the glasses ahead of their launch. The iPhone maker is expected to start producing large quantities of prototypes later this year. Apple reportedly plans to launch the glasses at the end of 2026, but Bloomberg’s sources cautioned that the project could still be scrapped.