Sony and the National Football League today announced the debut of their all-new NFL Coach’s Headsets, custom-developed from scratch to meet the demands of NFL coaches.

In collaboration with Sony, the NFL will debut new headsets coaches wear on the sidelines during the upcoming season.

Sony is finally debuting the headset that it developed specifically for NFL coaches, after teasing it almost a year ago as part of a new partnership with the NFL. The headset features technology and engineering borrowed from Sony’s popular consumer-focused wireless headphones, such as the WH-1000XM6.