Parents and children can look up and see Principal House out on a ledge for her school community as a human elf on the shelf ...

So where does HGTV star Erin Napier stand on The Elf on the Shelf? Ahead of the new season of Home Town, I chatted with her ...

As families continue with their “Elf on the Shelf” traditions, Christy Freeman and Jeff Freeman have set the bar high. While ...

MacKenzie Porter is a new mom this year as she and her husband, Jake Etheridge, welcomed their first child. Bowen "Bowie" ...

Emberly Wadsworth, 29, was looking for a way to honor her late son, Tatum, while giving her daughter, Anna Grace — whom the ...

Jenga with KitKats? Igloos with sugar cubes? Snowmen with marshmallows? Looking for creative Elf on the Shelf ideas? Try ...

In viral videos posted to Facebook, Ozark police officers Kaden Grogg and Dylan Griffin are seen delivering two naughty elves back to their assigned families.

When an Elf on the Shelf wandered a little too far from home, firefighters from Tupelo came to the rescue and helped bring him home.

WSAV has a special visitor this holiday season. Our Elf on the Shelf Bernard made the trek from the North Pole down here to ...

Whether you love them or hate them, the role of the Elf on the Shelf has expanded to creative pregnancy announcement ideas ...

Snoop's grandkids climb on the dining room table to retrieve the letter, which hangs from an elf dangling off a chandelier.

It all started in 2005 when Carol Aebersold and her daughter, Chanda Bell, published a book titled, “The Elf on the Shelf: A Christmas Tradition.” The book came in a special box with a small Scout Elf ...