Netflix’s adoption of generative AI could signal a broader shift in production practices across the industry. As other ...

Netflix confirms using generative AI for VFX in its series 'The Eternaut,' citing a 10x speed increase and sparking a debate ...

Pharmaceutical companies spend $6 billion each year on direct-to-consumer ads, with every dollar spent netting more than $4 ...

It’s no secret that making movies in the Marvel Cinematic Universe costs a lot of money. These films have huge budgets, mostly because of all the CGI and special effects needed to bring comic book ...

Netflix has revealed it has employed generative artificial intelligence (AI) to create visual effects in one of its original ...

Ahead of 'Fantastic Four: First Steps,' the studio boss engaged in a free-wheeling conversation with journalists, where he ...

Just because a TV show is great doesn't mean it's flawless, as these CGI mishaps illustrate what happens when visual effects go wrong.

Star Wars may be in a galaxy far, far away, but The Third Floor recently took Unreal Engine to a whole new frontier – the ...

"Using AI powered tools, they were able to achieve an amazing result with remarkable speed," Netflix co-CEO Ted Sarandos said in a July 17 earnings call. He was referring to the recent Argentinian ...

Modern cinema is undergoing a significant transformation under the influence of the gaming industry. What was once considered ...

Netflix has used visual effects created by generative artificial intelligence (AI) in one of its original TV shows for the ...