The advert where Beattie phoned her sister in Australia to share the news of Melvyn’s promotion was one of the follow-ups to the original "’ology" campaign. It kept the same warm, chatty style, showing Beattie’s pride in her family and her love of long-distance gossip. The call to Australia also quietly promoted BT’s international services, which were becoming more affordable at the time. What surprised many people was that the script was partly improvised. Maureen Lipman often added little asid
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The British Telecom "’ology" advert was a short television commercial from the 1980s that starred actress Maureen Lipman. In it, she played a grandmother called Beattie who encouraged her grandson after he failed most of his exams but passed in sociology. Her witty and warm delivery made the advert instantly memorable and it became one of the most famous British ads of its time. The character of Beattie was not originally written as a grandmother. Early drafts described her as a generic older re
The British Telecom "’ology" advert was a short television commercia…
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