More support. More comfort. More power. Shop all-new Nike Running shoes. | Nike

Day one is your first play of the season—choose wisely. Shop all your school essentials on Nike.com. | Nike

FIRST LOOK: LEGO x Nike Experience: Built to Ball 🏀 FREE Fun in NYC! LEGO x Nike are having a fun pop-up this weekend! Built to Ball is an immersive, hands-on activation that invites kids to play their way. Guests can journey through basketball zones including: 🏀Collab Court: Explore Nike x LEGO products and strike a pose next to the life-size Nike x LEGO Dunk Shoe made of LEGO bricks. 🏀Minifigure Trading Card Camp & Mystery Mural: Create your own basketball trading card with a custom digital

As part of an exclusive interview with new Nike CEO Elliott Hill on the company's comeback attempt, CNBC's Sara Eisen got a rare look inside the Nike Sport Research Lab in Beaverton, Oregon and got a walkthrough of how Nike studies athletes and designs new innovations. Nearly a year into his tenure, Hill says the company is finding its footing, outlining a strategy focused on innovation, sport and rebuilding trust with consumers. Watch the full exclusive interview: cnb.cx/4nkgVv1 | CNBC