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Purdue has been awarded the #SXSW 2023 Innovation Award for Sustainability for its groundbreaking World’s Whitest Paint. The ultra-white paint could reduce the need for traditional cooling methods, lowering the amount of global energy produced by coal and cutting carbon dioxide emissions worldwide. ⚪️🌎 This groundbreaking paint absorbs less heat than it emits, causing painted surfaces to be cooled below the surrounding temperature. And now it’s thin enough to be used on cars, trains and airplan
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