4.8K views · 67 reactions | The world’s largest shopping festival is not Black Friday. Singles' Day began in China as a celebration of singlehood and the consolation of treating oneself, represented by the four individual 1s in the date “eleven eleven” or November 11. Coinciding with the rise of e-commerce, it caught on to become an annual consumption event of eye-watering magnitude. #singlesday #doubleleven #blackfriday #taiwanplusnews #asianews | TaiwanPlus News | Facebook