What is ATL , BTL and TTL marketing : Difference between ATL and BTL marketing | Marketing concept
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What is ATL , BTL and TTL marketing : Difference between ATL and BTL marketing | Marketing concept
Hi Friends In this video we have explained a marketing concept which is called as ATL , BTL and TTL marketing . The terms ATL and BTL were first used in 1954 after Proctor and Gamble (P&G ) began paying advertising firms separately (and at a different rate) from other vendors who dealt with more direct promotional efforts. In effect, marketing ...
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